Bob Barker Dies

Bob Barker, the iconic host of the longest-running game show in North America, "The Price is Right," died Saturday at his home in Los Angeles. He was 99.

Born in 1923, Barker was raised in South Dakota's Rosebud Indian Reservation, where he was an enrolled member (see bio), rising to fame in 1956 as host of the game show "Truth or Consequences." In 1972, he was chosen to helm the daytime game show "The Price is Right," for which he would go on to win 18 Daytime Emmys and a Lifetime Achievement Award for his over 35 years as host. A lifelong animal welfare activist, he reportedly quit hosting the Miss America pageant after contestants began wearing animal furs. He was inducted into the Television Academy Hall of Fame in 2004.

Barker reached cult status in the 1996 comedy "Happy Gilmore," where, playing himself, he beat up the character played by Adam Sandler. See his life in photos here.