Chick-fil-A is planning to launch its own streaming service this year, a report from Deadline revealed yesterday.
The fast-food company’s platform would be marketed as family-friendly, with an emphasis on reality television. The company has reportedly placed a 10-episode order for a game show from the companies behind NBC’s “The Wall” and 2015 Oscar-winning film “Spotlight.” Budgets for other reality TV programs are estimated at $400K per half-hour. The company is also reportedly looking to develop scripted and animated projects. The news comes after Chick-fil-A posted a job listing last year for an entertainment producer.
If Chick-fil-A pursues the project, it would follow other crossovers into media: Lyft last year launched a gameshow on its YouTube channel and Airbnb produced a 2019 documentary.
Chick-fil-A operates over 3,000 restaurants in the US, reportedly bringing in over $21B in revenue last year. The company leads the fast-food chicken industry in
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