• Press Release

NASCAR's Jesse Iwuji Launches Media Venture Celebrating the Bond Between Sports and Military


Photo by Automotive Rhythms

On Veterans Day, Jesse Iwuji launched Sports & Service, a veteran-owned media platform that sheds light on the unique bond between competitive sports and our nation's military. Sports & Service was founded by 2022 Vetrepreneur of the Year by G.I. Jobs, Iwuji, a former Division 1 college football player at the Naval Academy, a business owner and currently, the only driver in NASCAR actively serving in the United States Military. Sports & Service illuminates a unique relationship forged by mutual respect.


"Today is special for me for so many reasons. I've always wished there was a platform that connected two powerful driving forces that helped shape my life, sports, and service," says Iwuji. "I am so excited to be able to help highlight amazing women and men whose stories will inspire so many others."


Iwuji's two constants are his love of country and fighting spirit. While Jesse's journey has been well chronicled, he hopes Sports & Service elevates service members and veterans who share his passion for sports. Through stories of true everyday heroes, the platform explores the ways the relationship between sports and service improves the lives of so many people, while celebrating diversity in front of and behind the camera. Sports have also been proven and documented to improve the physical and emotional health of Veterans, as well as strengthen the bonds between active military, instilling discipline and readiness to serve.


"I can't think of anyone more well suited to spearhead this exciting new venture. Jesse is an elite athlete, successful entrepreneur, and effective advocate and I'm so excited to be partnering with him.", says Sports & Service Co-Founder, Paul Bremer. "We know Sports & Service will help people understand there are incredible connections and opportunities inside and outside this special community."

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