Christmas tree farmers in the mountainous regions of western North Carolina are facing significant challenges as they work to recover from the impact of Hurricane Helene. This industry is a major economic driver for the area, with approximately five to seven million trees harvested annually. However, the hurricane has left many roads impassable, raising concerns among growers about their ability to attract visitors to their farms this holiday season.
Despite these challenges, farmers in Avery County have noticed a surge in support from local customers, with many expressing a desire to purchase real Christmas trees for the first time. This growing enthusiasm for locally sourced trees offers hope for a successful season, even as growers navigate the aftermath of the storm.
Adding to the excitement, staff members from The White House will visit Avery County on Monday to select a Christmas tree. Cartner’s Christmas Tree Farm in Newland has been recognized as the 2024 Grand Champion grower at the National Christmas Tree Contest, making it the site for this year’s official White House tree selection. The chosen tree will be harvested on November 20 and presented to First Lady Jill Biden, where it will be displayed in the Blue Room of the White House.
As the holiday season approaches, western North Carolina's Christmas tree industry remains resilient, ready to turn challenges into opportunities with the support of the community and the national spotlight on their farms.
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